Glossary
Learn about commonly used terms to make the most of Matomo analytics.
Actions
nb_actions (API)
Actions per Visit
nb_actions_per_visit (API)
Avg. Visit Duration (in seconds)
avg_time_on_site (API)
Avg. time on page
avg_time_on_page (API)
Bounce Rate
bounce_rate (API)
Conversion Rate
conversion_rate (API)
Exit rate
exit_rate (API)
Pageviews
nb_hits (API)
Unique visitors
nb_uniq_visitors (API)
Users
nb_users (API)
Visits
nb_visits (API)
All Websites dashboard (All Websites)
Browser Plugins (Visitors)
Browser engines (Visitors)
Browser version (Visitors)
Browsers (Visitors)
City (Visitors)
Configurations (Visitors)
Continent (Visitors)
Country (Visitors)
Device brand (Visitors)
Device model (Visitors)
Device type (Visitors)
Language code (Visitors)
Length of visits (Actions)
Main metrics (API)
Operating System families (Visitors)
Operating System versions (Visitors)
Pages per visit (Actions)
Provider (Visitors)
Region (Visitors)
Returning Visits (Actions)
Screen Resolution (Visitors)
Single Website dashboard (All Websites)
Visits Summary (Visitors)
Visits by day of the week (Visitors)
Visits by days since last visit (Actions)
Visits by visit number (Actions)
Visits per hour in the site's timezone (Visitors)
Visits per local time (Visitors)
Web-browser language (Visitors)