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Glossary

Learn about the commonly used terms to make the most of Matomo Analytics.

Metrics

Actions


nb_actions (API)

Actions per Visit


nb_actions_per_visit (API)

Avg. Visit Duration (in seconds)


avg_time_on_site (API)

Avg. time on page


avg_time_on_page (API)

Bounce Rate


bounce_rate (API)

Conversion Rate


conversion_rate (API)

Exit rate


exit_rate (API)

Pageviews


nb_hits (API)

Unique visitors


nb_uniq_visitors (API)

Users


nb_users (API)

Visits


nb_visits (API)

Reports

Browser Plugins (Visitors)

Browser engines (Visitors)

Browsers (Visitors)

City (Visitors)

Configurations (Visitors)

Continent (Visitors)

Country (Visitors)

Length of Visits (Actions)

Pages per Visit (Actions)

Provider (Visitors)

Region (Visitors)

Visits by Day of Week (Visitors)

Visits by Visit Number (Actions)

Visits by days since last visit (Actions)

Visits per local time (Visitors)

Visits per server time (Visitors)

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