name id documentation Actions nb_actions "The number of actions performed by your visitors. Actions can be page views, internal site searches, downloads or outlinks." Actions per Visit nb_actions_per_visit "The average number of actions (page views, site searches, downloads or outlinks) that were performed during the visits." Avg. Visit Duration (in seconds) avg_time_on_site The average duration of a visit. Avg. time on page avg_time_on_page "The average amount of time visitors spent on this page (only the page, not the entire website)." Bounce Rate bounce_rate "The percentage of visits that only had a single pageview. This means, that the visitor left the website directly from the entrance page." Conversion Rate conversion_rate The percentage of visits that triggered a goal conversion. Exit rate exit_rate The percentage of visits that left the website after viewing this page. Pageviews nb_hits The number of times this page was visited. Unique visitors nb_uniq_visitors "The number of unduplicated visitors coming to your website. Every user is only counted once, even if they visit the website multiple times a day." Users nb_users The number of users logged in your website. It is the number of unique active users that have a User ID set (via the Tracking code function 'setUserId'). Visits nb_visits "If a visitor comes to your website for the first time or if they visit a page more than 30 minutes after their last page view, this will be recorded as a new visit."